Technology has changed the game in many industries and keeping up with these changes is super important if you are planning to be a success. People are turning to the internet more and more to make qualified buying decisions. If you want to find out if something is good, you just “google” it! The entertainment industry is no different, whether you are an actor, model, dancer or singer, you need to be able to tap into the power of the internet to showcase your talents and have a place for potential buyers to see your work, rate and hire you.
Hoping to be discovered on the street or even waiting by the phone for your agent to call is a proven tactic for failure. In this day and age you must be proactive and take your career into your own hands to start building a successful future. And frankly, the sooner you start the better. As your content grows, so will your following and before you know it you will have a whole group of loyal followers, turned fans, turned customers.
Some may turn their noses up at the internet or social media as a way to showcase talent, but more and more companies are looking for talent with a proven track record and already established following. Social media has provided a vehicle to reach many people at one time and share your life with the world, which includes your work!
But where do you begin? How do you get people to follow you when you have just started out? These are the questions that many people ask. The truth of the matter is, it takes just as much time to create a post about an exciting film project you worked on as it does what you had for lunch. The difference is one builds your career and the other does not, that is unless you are a restaurant critic. So, create an account for your business and start posting about stuff that matters, like your career! Followers will come.
There are many platforms that are great for actors like youtube and you can post more than just your demo reel, you can start a channel and post shorts you’ve worked on and even monologues or scenes you do in class. Models have found a great deal of success using instagram as of late. Brands are researching key model influencers on instagram with an established following to promote their brands for compensation.
The key is to cover all of your social bases, as well as build a website for people to click back to and learn more! The sooner you get out into the cyber universe, the sooner you will be growing your following. Of course you want to roll out content that engages your audience and keeps them interested as well.
Don’t let all of this information confuse you, talent is still the cornerstone of a successful career and you must study and gain experience if you want to have something to share. But, times are changing and the internet has opened the door to a powerful source of potential for you and your career that you don’t want to miss out on.
Remember, the future is determined by what you do today, not tomorrow!